Marketing: An Introduction - Gary Armstrong, Philip Kotler, Marc Oliver Opresnik

For undergraduate principles of marketing courses. This ISBN is for the bound textbook, which students can rent through their bookstore. An introduction to marketing using a practical and engaging approachMarketing: An Introduction shows students how customer value — creating it and capturing it — drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Thr Marketing: An Introduction - Gary Armstrong, Philip Kotler, Marc Oliver Opresnik od authora Gary Armstrong, Philip Kotler, Marc Oliver Opresnik a nakladatelství za skvělé ceny na e-shopu Martinus.cz