Essential Elements for Brand Identity - Kevin Budelmann, Yang Kim, Curt Wozniak

Design terms are often used inconsistently - or just as bad, interchangeably. This leads to confusion for designers as well as clients. New in paperback, "Essential Elements for Brand Identity" lays a foundation for brand building, defining the tools and building blocks, and illustrating the construction of strong brands through examples of world-class design. It is a one-stop reference for connecting visual design elements for logos to branding concepts, and demonstrates core identity design principles through clear organization and a variety of sources and examples.Through a cohesive structu Essential Elements for Brand Identity - Kevin Budelmann, Yang Kim, Curt Wozniak od authora Kevin Budelmann, Yang Kim, Curt Wozniak a nakladatelství za skvělé ceny na e-shopu Martinus.cz