Strategic Advertising Management - Larry Percy, Richard Rosenbaum-Elliott

Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works. Using real world examples and 16 new case studies featuring a variety of international brands and companies such as Dutch bike rental service Swapfiet, US airline JetBlue, and British car manufacturer Jaguar, this is a resource you can trust to clearly illu Strategic Advertising Management - Larry Percy, Richard Rosenbaum-Elliott od authora Larry Percy, Richard Rosenbaum-Elliott a nakladatelství za skvělé ceny na e-shopu Martinus.cz