100 Ideas That Changed Advertising - Simon Veksner

A chronicle of the key ideas that have shaped the adverts we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever- changing and fast-moving industry. Arranged broadly chronologically, the book looks at the overnight revolutions, the flashes of inspiration and the long-term evolutions that advertisers have wrought upon their industry. Author Simon Veksner guides us through the key ideas behind these changes, from the development of the first advertising formats and the history of branding, to the creative revolutions of the 1960s and the digit 100 Ideas That Changed Advertising - Simon Veksner od authora Simon Veksner a nakladatelství za skvělé ceny na e-shopu Martinus.cz